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Rarity
Moderately rare — this mug is not in active production and hasn’t been for many years.
It was part of a limited run of officially licensed John Lennon merchandise, produced in the 2000s by Signatures Network and distributed through select outlets (online, Beatles exhibits, memorabilia shops).
These mugs don’t appear often on the secondary market, and when they do, it's typically as singles from private collections.
Conclusion:
Not "ultra-rare" like a 1960s Beatles promo item, but increasingly scarce and no longer widely available — making it a desirable collector’s piece for Lennon/Beatles fans.
Collectibility
Yes — definitely collectible, especially for:
John Lennon fans
Peace movement memorabilia collectors
Beatles collectors
Those interested in anti-war art and music history
The mug references the "Imagine" era, a peak period for Lennon’s activism.
Licensed items like this hold better long-term value than unofficial designs, especially when clean, unused, and intact like this particular mug.
Conclusion:
This mug is a genuine collectible licensed John Lennon merchandise.
Summary:
“Official licensed merchandise”
“Discontinued and collectible”
“Scarce design – no longer in production”